CREATIVE CONTENT
GRAPHIC DESIGN
VIDEO EDITING
01
02
03
PHOTOGRAPHY
Creative strategist and designer specializing in sports and digital media.
I'm a dedicated graphic design and marketing specialist with a strong passion for soccer. Over the past 4 years, I've had the opportunity to work with five different soccer organizations, where I've honed my skills in social media management, branding, and merchandise design. My experience has allowed me to create and execute effective marketing strategies that resonate with audiences and elevate brand presence. I’m excited to bring my creativity and strategic thinking to new opportunities where I can help organizations grow and connect with their communities.
5+
Years of Design-Driven Marketing EXPERIENCE
10+
organizations served across retail, business, and soccer at the youth, college, and pre-professional levels
Resume
Son of a Pitch Football Company - Creative director & Marketing mANAGER
NOVEMBER 2023 - PRESENT
​
-
Lead brand development and marketing strategy, creating the company's logo and brand identity.
-
Design and maintain the website, manage content creation, and oversee digital marketing efforts across social media and email campaigns.
-
Drive brand growth and engagement within the soccer community.
​
MANHATTAN SOCCER CLUB - DIGITAL MARKETING DESIGNER & SOCIAL MEDIA MANAGER
MAY 2022 - SEPTEMBER 2024
​
-
Designed digital content and managed social media, aligning assets with the club’s brand.
-
Updated the club’s website and provided live match updates to engage fans in real time.
-
Created photo and graphic content for the USL League Two & W League teams.
​
COLLEGE OF STATEN ISLAND MEN'S SOCCER - HEAD OF MARKETING & SOCIAL MEDIA
AUGUST 2021 - NOVEMBER 2023
​
-
Managed digital presence and promotional actives for the Men’s Soccer Home Schedule
-
Created and edited digital marketing content, including match day graphics, video highlights, and player announcements
-
Oversaw social media accounts, posting updates, match announcements, and highlights
-
Designed merchandise giveaways and print materials to enhance game-day experiences.
-
Contributed to athletic department fundraising efforts and end-of-year awards through social media content creation.
​
MORRIS ELITE SOCCER CLUB (USL LEAGUE TWO & W LEAGUE) - DIGITAL CONTENT DESIGNER
NOVEMBER 2020 - AUGUST 2022
​
-
Managed digital presence, creating match day graphics, video highlights, and social media content
-
Led promotional efforts, designed merchandise, and contributed to fundraising initiatives.
-
Handled match day operations, including stat keeping and real-time social media content updates.
​
Wixspace - project manager
november 2020 - july 2021
​
-
Managed the design process for Wix websites across a diverse range of clients
-
Onboarded clients, translated their needs into effective website designs, and managed revisions meetings.
-
Ensured final designs were fully functional across desktop and mobile platforms
-
Integrated SEO tools to optimize site performance and supported post-launch help desk issues.
​
Superior soccer camps - Graphic designer & marketing specialist
NOVEMBER 2020 - JULY 2021​
​
-
Created a new logo set and developed comprehensive branding for the organization.
-
designed all graphic content for the organizations social media platforms, ensuring a consistent and engaging visual presence.
-
Contributed to the strategic development of a marketing plan aimed at attracting participants to their talent identification camps, enhancing the camp's visibility and appeal.
​​
​​
JOE BOLELLA
