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Son of a pitch media

by joe bolella

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Joe bolella

Creative strategist and designer specializing in sports and digital media.

I specialize in creating all-encompassing branding and content that connects deeply with the local soccer community. With over 5 years of experience with organizations across several leagues and organizations such as USL League Two, USL W League, the Professional Fighters League, and NCAA Division II soccer, I bring a versatile approach to visual storytelling and brand building. I’ve led content creation for numerous high-visibility events, developed engaging websites, and produced branded merchandise and print materials, wearing several hats within each role i've had. My work is driven by a passion for sport and its impact on community and culture.

10+

organizations served across retail, business, and soccer at the youth, college, and pre-professional levels

5+

Years of Design-Driven Marketing EXPERIENCE

Experience at A glance

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  • The Son of a Pitch Foundation
    Role: Co-Founder & Creative Director (2023 – Present) Location: Staten Island, NY Summary: Branded and Co-founded a nonprofit organization aimed at eliminating pay-to-play barriers in youth soccer by providing accessible programming and community events. Highlights: Created the foundation’s logo and designed its official website Organized community programs including a special needs soccer initiative and free open play events Produced all digital content for the organization’s inaugural golf outing, shared via social media and email marketing
  • Son of a Pitch Football Company
    Role: Co-Founder / Creative Director / Coach (2022 – Present) Location: Staten Island, NY Summary: Built a full-scope soccer brand and training company with original programs, events, and a physical training center. Oversaw all media, branding, and event marketing. Highlights: Built and maintain the full website with booking, e-commerce, and SEO Designed the full brand identity, apparel lines, and training kits Produced media for our UPSL team and Staten Island's 1st High School All-Star Games Grew @sonofapitchfootballccompany social media presence organically across Instagram and TikTok, establishing consistent visual identity and daily engagement strategy Directed and executed the 4 Cone Challenge social media campaign — a high-engagement initiative designed to showcase player skill, generate user content, and drive brand interaction through post interaction, reel production, and player submissions Led content and operations for multiple tournaments (TLC Futsal Classic, Super Draft, Summer Sizzle 7v7, Hawk City 3v3)
  • Manhattan SC
    Role: Digital Content Creator / Photographer / Coach (2022 – 2024) Location: New York, NY Summary: Led visual content creation across Manhattan SC’s programs including ECNL, USL W League, and USL League Two teams. Highlights: Created graphics and reels for player signings, matchday content, and final scores Photographed every home match with same-day content delivery Produced content for Open Cup campaign, including on-site travel coverage and live updates
  • Morris Elite SC
    Role: Matchday Coordinator & Content Strategist (2020 – 2022) Location: Madison, NJ Summary: Promoted from intern to lead content creator, managing social and in-game storytelling for USL League Two and W League teams. Highlights: Created animated graphics, and GIFs for Instagram and X Acted as matchday statistician and venue setup lead Managed live match updates and post-game content across platforms
  • College of Staten Island Men's Soccer
    Role: Assistant Coach & Head of Media (2021 – 2023) Location: Staten Island, NY Summary: Served dual role as coach and media lead for the NCAA DII Men’s Soccer team and assisted on work broader athletic department. Highlights: Created matchday content, highlight reels, and player features Produced opposition film analysis for team preparation Designed stadium banners, fan giveaways, and recruiting materials
  • Freelance & Contract Work
    Role: Designer & Content Creator (2020 – Present) Location: Staten Island, NY Summary: Worked with sports and entertainment brands to produce design and media assets tailored to social engagement and branding. Highlights: Created logos, commitment graphics, and event materials for the local soccer community Produced camp visuals for Bouna Time GK Academy Designed press content for Over Under Initiative Built the Goalpher logo suite and launch assets Created PFL thumbnails and fight promo graphics
  • Wixspace
    Role: Project Manager & Web Designer (2021 – 2022) Location: Remote Summary: Managed Wix-based web projects for small businesses and nonprofits, overseeing full process from onboarding to launch. Highlights: Built and published 30+ responsive client websites with SEO integration Led client discovery and revision meetings Provided post-launch support and help desk assistance Examples: https://www.statenislandsoccerclub.org/
  • Superior Soccer Camps
    Role: Brand Designer & Media Creator (2021 – 2022) Location: Brooklyn, NY Summary: Designed the visual identity and promotional content for a soccer ID camp under Superior Squad Sports Management. Highlights: Created the organization’s original and current logo Designed social media graphics and registration flyers
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